Products related to Advertising:
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Programming Machine Learning : From Coding to Deep Learning
You've decided to tackle machine learning - because you're job hunting, embarking on a new project, or just think self-driving cars are cool.But where to start? It's easy to be intimidated, even as a software developer.The good news is that it doesn't have to be that hard.Master machine learning by writing code one line at a time, from simple learning programs all the way to a true deep learning system.Tackle the hard topics by breaking them down so they're easier to understand, and build your confidence by getting your hands dirty.Peel away the obscurities of machine learning, starting from scratch and going all the way to deep learning.Machine learning can be intimidating, with its reliance on math and algorithms that most programmers don't encounter in their regular work.Take a hands-on approach, writing the Python code yourself, without any libraries to obscure what's really going on.Iterate on your design, and add layers of complexity as you go.Build an image recognition application from scratch with supervised learning.Predict the future with linear regression. Dive into gradient descent, a fundamental algorithm that drives most of machine learning.Create perceptrons to classify data. Build neural networks to tackle more complex and sophisticated data sets.Train and refine those networks with backpropagation and batching.Layer the neural networks, eliminate overfitting, and add convolution to transform your neural network into a true deep learning system.Start from the beginning and code your way to machine learning mastery.What You Need: The examples in this book are written in Python, but don't worry if you don't know this language: you'll pick up all the Python you need very quickly.Apart from that, you'll only need your computer, and your code-adept brain.
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Outdoor Advertising (RLE Advertising)
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods.Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site.From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them.This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.
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My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C.Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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Advertising Disability
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns.Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity.As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided.Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements.From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
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Is learning programming and software development very challenging?
Learning programming and software development can be challenging for some people, as it requires logical thinking, problem-solving skills, and attention to detail. However, with dedication, practice, and the right resources, it is definitely achievable. Breaking down complex concepts into smaller, more manageable parts and seeking help from online tutorials, courses, and communities can make the learning process easier and more enjoyable. Ultimately, the level of challenge will vary depending on the individual's background, experience, and learning style.
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Which programming languages are used in software development?
There are many programming languages used in software development, including popular languages such as Java, Python, C++, JavaScript, and Ruby. Each language has its own strengths and is used for different purposes in software development. For example, Java is commonly used for building enterprise-level applications, while Python is known for its simplicity and versatility. C++ is often used for system software and game development, while JavaScript is essential for web development. Overall, the choice of programming language depends on the specific requirements of the software being developed.
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What is the difference between software development and programming?
Software development is a broader term that encompasses the entire process of creating software, including planning, designing, testing, and maintaining software applications. Programming, on the other hand, refers specifically to the act of writing code to instruct a computer to perform certain tasks. While programming is a key component of software development, software development involves a more comprehensive approach that includes various stages beyond just writing code.
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What is brand advertising and industry advertising?
Brand advertising is a type of advertising that focuses on promoting a specific brand and its unique attributes, values, and personality. It aims to create a strong and positive association with the brand in the minds of consumers, ultimately leading to increased brand awareness, loyalty, and sales. Industry advertising, on the other hand, is a type of advertising that promotes an entire industry or category of products or services, rather than a specific brand. It aims to educate and inform consumers about the benefits and value of the industry as a whole, rather than focusing on individual brands. Industry advertising often seeks to shape consumer perceptions and attitudes towards the industry, and may be used to address common misconceptions or negative perceptions.
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Scientific Advertising
Scientific Advertising
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Advertising & Marketing Diploma (level 2) Online Training Course
Course Description Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for. Introduction to the Advertising Diploma This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube. The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again. You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward. What you will learn This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn: Take a deeper look into advertising and understand the difference between advertising and marketing. Learn about media planning, what it is, the process and scheduling, to name a few. Understand what marketing strategies are, why they are important and how they can benefit your company. Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising. Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time. Take a look at setting budgets and how to stick to them. Learn about message positioning. Understand how to define your brands message and how to create messages. Learn the different elements of an advertising campaign. Get a good understanding on how to create the perfect advert. Learn how to buy advertising space while focusing on your target customers. Learn what viral marketing is. Master social media marketing. Identify common mistakes and learn how to avoid them at all costs. Learn about advertising abbreviations Understand the advertising law in the United Kingdom. Know the different of online and print advertising. Examine different advertising examples. Understand the various career opportunities you can take advantage of in advertising. Benefits of the Advertising Diploma There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include: Gain essential knowledge and skills to achieve success in the fast paced advertising industry. Study online at your own convenience, in your own time and at your own pace Study using any device, as long as it connects to the internet Enjoy the convenience of an online tutor Have lifetime access to your course content online Affordable price Fast track your career Certified diploma accepted by leading employers in the advertising industry. Ability to take what you are learning and use it in your current working environment without delay. Easy to understand modules, broken down and brimming with valuable information. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: In-depth Look at Advertising Module 2 : Media Planning Module 3 : Marketing Strategies Module 4 : The Purpose of Adverts Module 5 : Market Research Module 6 : Designing the Budget Module 7 : Positioning Your Message Module 8 : Elements of an Advertising Campaign Module 9 : Recipe for a Perfect Advert Module 10 : Buying Advertising Space Module 11 : Viral Marketing Module 12 : Mastering the Art of Social Media Marketing Module 13 : Avoiding Pitfalls in Marketing and Advertising Module 14 : Understanding the Important Abbreviations in Advertising Module 15: Advertising and the Law in the UK Module 16: Print and Online Advertising Module 17: Important Advertising Examples Module 18: Career Opportunities in Marketing and Advertising Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Sustainable Advertising : How Advertising Can Support a Better Future
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.This is the book every advertising and marketing professional needs to make every ad a sustainable ad. Sustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing portfolios, improving productivity, and saving money.Covering the way ads are made and distributed, to the products, services, and behaviours they promote, this book sets out the insights, best-in-class case-studies and practical guidance to accelerate change and ensure the industry is fit for purpose in the face of the climate crisis. This must-read guide sets out a clear action plan for agencies, brands, media owners, tech platforms and individuals.It includes interviews with industry leaders including Unilever, WPP, Google, ITV, Cannes Lions, Meta, Havas, PwC, Tesco, Oxford University's Said Business School, the Advertising Standards Authority and dentsu.Learn how to avoid greenwashing, how to pitch more sustainable behaviour changes to appeal to the most customers and how advertising can make the most positive contribution to the global battle against climate change.
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Introduction to Advertising : Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process.Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message.The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing.Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising.Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings.International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Price: 45.99 £ | Shipping*: 0.00 £
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What training opportunities are available for IT specialists to specialize in web development and general programming, such as software development?
There are various training opportunities available for IT specialists looking to specialize in web development and general programming. Online platforms like Coursera, Udemy, and Codecademy offer courses and certifications in programming languages such as Python, Java, and JavaScript. Additionally, coding bootcamps like General Assembly and Flatiron School provide intensive, hands-on training in software development. IT specialists can also pursue advanced degrees in computer science or related fields to deepen their knowledge and skills in web development and programming.
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What training options are available for IT specialists to specialize in web development and general programming, such as software development?
IT specialists looking to specialize in web development and general programming have a variety of training options available to them. They can pursue formal education through degree programs in computer science or related fields, attend coding bootcamps that offer intensive training in programming languages and frameworks, or take online courses and tutorials to learn specific skills. Additionally, IT specialists can participate in workshops, seminars, and conferences to stay updated on the latest trends and technologies in web development and software development. Continuous learning and practice are essential for IT specialists to excel in these specialized areas.
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How do you enable advertising on Twitch using Open Broadcaster Software?
To enable advertising on Twitch using Open Broadcaster Software (OBS), you first need to become a Twitch Affiliate or Partner. Once you have achieved this status, you can enable ads on your Twitch dashboard under the "Settings" tab. In OBS, you can set up ad breaks by creating a scene with a designated ad source. When you trigger an ad break through your Twitch dashboard, OBS will play the ad during the designated scene.
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Who is responsible for creativity? Advertising and advertising slogans.
Creativity in advertising and advertising slogans is the responsibility of the advertising agency and its creative team. These professionals are tasked with coming up with innovative and attention-grabbing ideas that effectively communicate the brand's message to the target audience. They are responsible for brainstorming, conceptualizing, and executing creative campaigns and slogans that resonate with consumers and differentiate the brand from its competitors. Ultimately, the success of advertising creativity lies in the hands of the creative minds behind the campaigns.
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